Plantopia, Inc.
Plantopia, Inc. is a local plant install and service company. I did a number of projects for their online presence.
Timeline
Oct 2018 - June 2019
Goals
- Search Engine Optimization (SEO)
- Blog management: articles, graphics, email newsletter, and social media
- Creation of flyers and ads for licencing model release
Roles
Web Developer, Graphic Designer, SEO Research
Research
This project started with research into SEO best practices and keywords. I created a multi-sheet deliverable covering current keywords, competitor keywords, and potential keywords; the latter of which was found using GoogleTrends, Google Ad Words, UberSuggest, Keyword Shitter, and LSI Graphs.
From there, I did a page-by-page integration of the WordPress YoastSEO Premium plugin. This includes but is not limited to:
- Keyword length and density
- Writing meta descriptions
- Creating internal linking throughout the site
- Including image alt attributes with the keyword
- Rewriting content to make it more readable
Blog Content
I wrote articles about trending keywords/plants on the Plantopia Blog and created a corresponding social media copy. I also managed the company’s sister site Tropical Plant Technician, writing articles, creating custom graphics, and learning a lot about plants along the way. Using MailChimp, I scheduled email newsletters to subscribers 6 months out.
Marketing Flyers
Plantopia was looking to launch a licencing program, which I created flyers for. Plantopia has a consistent theme throughout the website, but no defined brand. Therefore leading up to this project, I created a style guide and tried to keep the flyers in line with the site identity.
